Industrial design
Successful objects are those that improve our lives
A Bic cigarette lighter, a Cartier watch and a Vespa scooter have a lot in common, much more than we think: they are all perfect examples of outstanding industrial design.
And it is no coincidence that they are best sellers too. Good industrial design is so intimately connected to the production process and the practical use of the product, that if we examine a well-designed object, we will not be able to understand where the technical-productive requirements end and the design begins.
Successful objects are those that improve our lives
A Bic cigarette lighter, a Cartier watch and a Vespa scooter have a lot in common, much more than we think: they are all perfect examples of outstanding industrial design.
And it is no coincidence that they are best sellers too. Good industrial design is so intimately connected to the production process and the practical use of the product, that if we examine a well-designed object, we will not be able to understand where the technical-productive requirements end and the design begins.
Very often design has been improperly associated with decoration, luxury or fashions, but when designing for industrial production one must always be guided by the purpose, the need for which that object was conceived.
It is a need that has a practical repercussion, which intimately connects each object with its use and the context in which it will live.
Good design endures, despite competition, despite fashions and despite copies.
Very often design has been improperly associated with decoration, luxury or fashions, but when designing for industrial production one must always be guided by the purpose, the need for which that object was conceived.
It is a need that has a practical repercussion, which intimately connects each object with its use and the context in which it will live.
Good design endures, despite competition, despite fashions and despite copies.
The importance of enhancing the image
A picture is worth a thousand words: it’s true. People invest a lot in cosmetics to improve their appearance. Taking care of the display for a distribution network, of a sale outlet or of trade fair stand is fundamental. Design is strategically important for results that express excellence.
Every time a company attends an event, a retailer renovates its outlet or an entrepreneur plans new merchandising tools, an opportunity arises to strengthen their image, offering their customers a direct experience that expresses that business and promotes its uniqueness.
The importance of enhancing the image
A picture is worth a thousand words: it’s true. People invest a lot in cosmetics to improve their appearance. Taking care of the display for a distribution network, of a sale outlet or of trade fair stand is fundamental. Design is strategically important for results that express excellence.
Every time a company attends an event, a retailer renovates its outlet or an entrepreneur plans new merchandising tools, an opportunity arises to strengthen their image, offering their customers a direct experience that expresses that business and promotes its uniqueness.
Staging projects to express the full potential
Events and exhibitions are organized to promote and to make remembered someone or something. I never forget this concept whenever I design a space for an artist’s vernissage or for the inauguration of a new concept.
Designing effective signs, tracing exciting guided tours, building backdrops and backstage to focalize the main characters, designing the best merchandising tools to display a new collection, are the activities to which I devote my best energies when I create the layout for a successful event.
like to impress, but also to ensure that those attending the event are perceiving what my customer wants to communicate and will remember it for as long as possible. Depending on the specific case, I prepare the show as if it were a theatrical performance: there are the actors, the scenography, the texts, the music and a precise program from beginning to end.
I neglect no detail to achieve the desired result for my client, so that every single item of investment will get a concrete and measurable return.
like to impress, but also to ensure that those attending the event are perceiving what my customer wants to communicate and will remember it for as long as possible. Depending on the specific case, I prepare the show as if it were a theatrical performance: there are the actors, the scenography, the texts, the music and a precise program from beginning to end.
I neglect no detail to achieve the desired result for my client, so that every single item of investment will get a concrete and measurable return.
