My cut
My cut
My approach
Being a designer means first and foremost BEING ABLE TO LISTEN.
Dialogue with clients goes deep: understanding their goals and entering their world is fundamental to give the project solid foundations.
– From this moment on, the designer’s CREATIVE and VISIONARY approach comes into action: it makes the client’s identity and vision tangible in an immersive experience.
My approach
Being a designer means first and foremost BEING ABLE TO LISTEN.
Dialogue with clients goes deep: understanding their goals and entering their world is fundamental to give the project solid foundations.
– From this moment on, the designer’s CREATIVE and VISIONARY approach comes into action: it makes the client’s identity and vision tangible in an immersive experience.
I have worked hard to build my own identity and I apply the same principle when I develop a project for a client.
Designing means opening a parenthesis you can close only after every detail has been carefully addressed. A hotel projects, for example, begins with the architecture and goes all the way through to the choice of fabrics to make the curtains. When I designed pasta shapes, I also took care of the packaging and labels.
Design excellence is ETERNAL. I always want my designs to be beautiful, functional, durable. I desire that they become ‘instant classics’, as they are inspired by and strongly rooted in the original culture and taste of the target country.
I have worked hard to build my own identity and I apply the same principle when I develop a project for a client.
Designing means opening a parenthesis you can close only after every detail has been carefully addressed. A hotel projects, for example, begins with the architecture and goes all the way through to the choice of fabrics to make the curtains. When I designed pasta shapes, I also took care of the packaging and labels.
Design excellence is ETERNAL. I always want my designs to be beautiful, functional, durable. I desire that they become ‘instant classics’, as they are inspired by and strongly rooted in the original culture and taste of the target country.
